Summer Reading List

By cabinboy | Just for fun

Jul 19

If you have a summer vacation coming up here are some of our favorite reads and listens.


Marketing & Advertising

Wizard of Ads Trilogy – Roy H. Williams (understanding persuasion and effective marketing)

Tribes – Seth Godin (building communities)

Start with Why – Simon Sinek (following your ideas… but very applicable to marketing)

Influence – Robert B. Cialdini (secrets of persuasion)

Positioning: The Battle for Your Mind – Al Ries & Jack Trout


Podcasts

Hidden Brain – NPR (understanding the world and yourself)

Freakonomics Radio – Stephen J. Dubner (exploring the hidden side of everything)


Behavioral Economics & Psychology

Professor Daniel Ariely – BooksBlog (a look at how irrational we all are)

Thinking, Fast and Slow – Daniel Khaneman  (explanation of the two systems that drive how we think)

How to Win Friends & Influence People – Dale Carnegie

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