THE QUEST FOR BRAND LOVE

WE BELIEVE IN BEING WHO YOU ARE & HAVING CUSTOMERS LOVE YOU FOR IT.

THIS IS OUR PROCESS TO MAKE THAT HAPPEN.

 

brand-love-illustration

 
 

THEY DON'T KNOW YOU EXIST.

The first step in any relationship is making sure you're the best version of yourself. We begin by crafting an undeniable brand based on your values, worldview and personality. Now you're prepared to tell a remarkable story and build more customer relationships. So where do you go from here? First, they have to know you exist. That’s the first threshold. For most brands, there are MANY people living in limbo land here. What will you do to get on their radar?

LOVE LEAGUE

PUTTING OUT THE VIBE
These are the things you do to get noticed.
Advertising happens here.

THEY KNOW YOU'RE ALIVE

Once you're on someone’s radar, you've moved closer to a relationship. But you aren’t much further ahead either. They might know you’re alive but that doesn’t mean you've earned their time, attention or affection. You need to thicken the plot.
Draw your brand and your audience closer together. Peel back the curtain on what might be…

LOVE LEAGUE

THE PLOT THICKENS
These are things that deepen the initial connection.
Content Marketing and other Advertising happen here.

THEY WILLINGLY ENGAGE YOU

Just because they know more about you doesn’t mean they’ve made a move or returned your advances. They’re still admiring you from a distance. What are you going to do to get them to the dance? How will you persuade them to intentionally interact with your brand, like perhaps, a purchase? 

LOVE LEAGUE

LET'S GO STEADY
These are things that influence purchasing.
Sales Funnels, Sales Support Tools and Relationship Psychology happen here.

THEY DO BUSINESS WITH YOU

You're about to make a sale. There’s a lot you can do here to make it meaningful and fun. You've also made a lot of promises up to this point. What experience will your customers have with your physical environment and the people that serve within it? Nothing you've done until now matters if you don't get this part right, every time.

LOVE LEAGUE

TO HAVE AND TO HOLD
These are things that bring your people and environment to life.
Remarkable buying and customer service experiences happen here.

THEY FALL IN BRAND LOVE

This is the final threshold and it’s the one most brands never cross. We call it Brand Love. It’s the end and it’s the journey. It’s not for the player, it’s for the hopeless romantic who believes there’s always a reason to love just a little more. Not because you have to but, because you can. An undeniable brand is committed to deep, enduring customer relationships.
Show your customers just how committed you are to what matters most to them.

LOVE LEAGUE

CHASE THE NEEDLE
These are the things that build loyalty and commitment.
Customer Rituals, Content Marketing and Remarkable Experiences happen here.