OUR PROFESSION IS MARKETING.
OUR MISSION IS TO HELP YOU FOSTER A COMMUNITY OF BRAND LOVE.
This is where we establish the identity of your Brand.
"It's like giving your business persuasion goggles."
OUR STRUCTURED PROCESS HELPS TO DETERMINE WHO YOU REALLY ARE AS A BUSINESS.
We do this by uncovering the following elements of your brand:
- Determine Vision
- Establish Values & Worldview
- Entrench Your Position
- Identify Brand Personality
- Formulate Client Experience
Once our fact finding phase is over, we spend time to curate a presentation of an Identity Handbook that will reveal to you who you are as a brand and how you can become the most severe incarnation.
THRESHOLD MAP DESIGN
"When you know precisely where their heart is at, fulfilling their desires becomes inborn, like a reflex."
IF YOU LOOK AT OUR PROCESS, IT DETAILS THE QUEST FOR BRAND LOVE.
This is the journey a customer takes from the point of not knowing who you are to falling in love with your brand.
A Threshold Map:
- Lays out tactical recommendations on how to guide each customer to the next threshold in the Brand Love journey.
- Is a marketing strategy committed to swaying the sea of customers to fall in love with your brand.
- Provides you with a plan to follow and elevate as you evolve.
- Is included in your Identity Handbook delivered at the completion of the Identity Discovery phase.
"We've found the best way to create the future you want is to build it one day at a time."
THIS IS WHERE WE IMPLEMENT THE STRATEGIES LAID OUT IN THE THRESHOLD MAP.
We utilize your Identity Handbook as we work as the creative leads, writers, and strategists.
We manage various projects through our trusted co-conspirators.
Areas that may need elevation and alignment:
- Graphic Design
- Website Design & Development
- Content Marketing
- Social Media Engagement
- Video Production
- Musical Imaging (commonly called "Jingles")
- Print Collateral
- Sales Environment & Experience
- Customer Follow Up & Relationship Management
- Advertising Messages
Client experience is paramount to elevating your customers to Brand Love. We continually seek to improve the experience through various exercises and tactics like:
- Buyer Legend Creation
- "Half-step" Implementation
- Development of Rituals
We have an eclectic network of co-conspirators. We can't wait for you to meet them. But let's not get ahead of ourselves. First, let's step in the direction of your future. We've found the best way to create the future you want is to build it one day at a time.
"For advertising to make a difference for your brand, it needs to demand attention.
Then it needs to connect with what matters to your customers. That's it."
WE CREATE ADVERTISING CAMPAIGNS THAT PEOPLE PAY ATTENTION TO. WE KNOW HOW THE BRAIN WORKS AND HOW TO USE ART AND STORY TO EARN SPECIAL CLEARANCE TO THE PLACES IN THE MIND THAT CONTROL THE HEART. THIS IS HOW ADVERTISING WORKS IN THE QUEST FOR BRAND LOVE.
Brand Love, in a technical sense, lives in the pre-frontal cortex of the mind.
This is the area behind your forehead and is where planning, emotion and judgement occurs.
People often think we make decisions based on logic and facts.
In truth, emotion drives the sale and we look for facts to support our past actions.
Your values and worldview are the yellow bricks.
That's what Brand Love advertising is all about.
"The internet is in your customer's pocket. Your brand should be, too."
WHEN THOUGHTFULLY ARRIVED AT, A CONTENT MARKETING STRATEGY WILL OPEN AVENUES OF PERSUASION TO YOUR BRAND THAT WEREN'T THERE YESTERDAY. THERE'S A WHOLE SEA OF PEOPLE AROUND YOU. MANY OF THEM WANT TO KNOW YOU BETTER. THEY JUST DON'T KNOW IT YET. ENCOURAGE THEM THROUGH ENTERTAINMENT, EDUCATION AND GENEROSITY. THE INTERNET IS IN YOUR CUSTOMER'S POCKET. YOUR BRAND SHOULD BE, TOO.
Be the resource in time of need and you can win their heart.
Elevate their knowledge.
Make the ask.
Fill your sales funnel.