Selling on Values Instead of Value

Two options lay before them on the table. Part with cash and buy your product Keep their cash and leave your product We’re taught to show the value of the product so you can sway more people in your favor. “Sell them on the value, not on price,” is...
Is the 50 Foot Putt Hurting Your Business?

Is the 50 Foot Putt Hurting Your Business?

The Approach… You step up to the 5th tee box which is appropriately a long par 5. The lush, striped fairway teases you from ahead while your feet below are separated by a bubbly creek. The long hole is lined with colorful trees and does about a 60 degree dogleg...