Do you like crosswords?

Do you like crosswords?

Sometimes you have to celebrate the small wins in life. Today we’re celebrating, and one of my favorite quotes sums up why. “Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” You see,...
Why you want people criticizing your ads

Why you want people criticizing your ads

So, you’re getting negative feedback on your advertising? People are making fun of you? Criticizing? Saying you should stop or give up? Are they even using cuss words? Perhaps that’s not the worst thing that could happen to your business. Perhaps...

Marketing Strategy Session with Abraham Lincoln

Now that we are on the same page when it comes to perceptual reality, lets discuss a technique on how you can change perception. Check out the video below on Market vs. Social Norms.   The Market vs. Social Norms concept is an example of behavioral economics hard...

The Front Lines of Your Business

“Front line” is military lingo used to describe the troops or equipment closest to the enemy during an armed conflict. It originated from the term Forward Line of Own Troops (FLOT).* In your business, the front lines are the employees that are closet to...

How much is Shakespeare’s signature worth?

Presently, there are six known William Shakespeare signatures in the world today. Each signature has been valued at five million dollars*. This makes each of them the most valuable autograph in the world. If you’re frugal and wanted to negotiate that the...