Avocado Relationship Theory

This post is for anyone interested in building an iconic brand within their community. The video below will breakdown the foundational layers of building brand relationships. But first… let’s explore the avocado itself. Avocado Facts Fact #1: An avocado...

Field of Dreams Fallacy

So what now? You’ve decided you’re not going to be a victim of the Field of Dreams Fallacy. Then, how do you begin the process of getting the word out there to let people know that you exist and have something to offer? If your mind works anything like...

How to write an about us page for your website

How to write an about us page We recently watched an amazing video that answers the common question of how to write an about us page for your website. The video came from a legendary advertising expert, Roy H. Williams. He talks about a simple tweak to your...

5 Lessons Learned from Launching a YouTube Channel

On November 29, 2012, I finished editing a crudely shot video, logged into YouTube, and pressed upload. It was my first DIY (do it yourself) project that I documented on YouTube. I wanted to paint my bathtub but I didn’t see any good videos from a regular guy...