Improving Customer Experience

Improving Customer Experience

Improving customer experience as an equation It’s no secret: improving customer experience can lead to increased sales from a more satisfied customer base. Follow along as we break down the Customer Experience Equation. There’s actually another element to the...

Rebranding Your Business | Company Rebrand

Before we discuss rebranding your business: Let’s do an experiment together. Before you begin a rebranding it is important to understand what a brand actually is. The simplest way to explain this is by using your cellphone. Question: When you turn your cellphone...
5 Lessons from Star Wars on customer loyalty

5 Lessons from Star Wars on customer loyalty

The Star Wars brand is approaching 38 billion in revenue*. That is more than the combined net worth of Phil Knight ($24.4 billion) and Elon Musk ($13.3 billion) who are the founders of Nike and PayPal/Tesla/Space X. ** The newest Star Wars movie “The Force...