Increasing referrals for your business

Increasing referrals for your business

Sometimes you can find inspiration in nature for what you’re trying to accomplish in business. In this instance we’re focused on increasing referrals for your business. Wouldn’t it be great if you had a marching line of people coming to your door to...
Customer Experience Timeline

Customer Experience Timeline

How to create a customer experience timeline Each and every customer you have goes on a journey with your brand. When you map this out it can look like a customer experience timeline or what Bryan and Jeffery Eisenberg call a “Buyer Legend.” The last two...
How to Track Customer Experience Improvement Program

How to Track Customer Experience Improvement Program

Last week, we wrote about the Customer Experience Equation. The equation is designed to frame your mindset and approach to customer experience. However, it does not provide a reliable measurement to actually gauge customer experience over time. If I were to ask you...