When’s the best time?

The best time depends on what we’re talking about.

Luckily, there’s a lot of information out there.

The best times to post on social media really depends on the platform.

The best times to email your content depends on your business. Although, sending email after 10:00 am helps to avoid the morning email purge.

There’s the best time to buy anything during the year.

The best time to call a lead or prospect.

The best time to present your case to a judge (this one could apply to just about anything).

The best time to have a wedding.

The best time to buy a home.

The best time to go to the DMV and, yes, we’re aware that sounds like an oxymoron.

The best time to go grocery shopping is definitely not Saturday or Sunday afternoon.

The best time to wear a stripped sweater is all the time.

But, sometimes your situation trumps data.

When the Doctor furrows his eyebrows and looks up from the sonogram to tell you that triplets are on the way, suddenly the best time to go minivan shopping is now.

Some situations are real and some are manufactured.

Manufactured situations are the result of the stories we tell ourselves.

When it comes to personal health, we all find stories:

  • The holidays are a bad time to start a diet
  • The gyms are too crowded after the new year
  • I’ll start eating better after this meal

There’s no shortage in business, too:

  • Our customers don’t care about that
  • That would never work for my business
  • We don’t have the time right now

Stories can be powerful, and stories can be detrimental.

If you gave yourself a few minutes, you could think of plenty of ideas you’ve had to improve your business that never saw the light.

It’s fun to think of new ideas but far less fun to think about the stories that squashed them.

The best advice I’ve heard is to schedule it in your calendar, and then honor that appointment.

Don’t give yourself the opportunity to create another story.

You can start by scheduling an appointment just to discuss the idea.

If you’ve been thinking about ways to improve your company in the mind of your consumers, we can help you get that conversation started.

Let’s squash the story and drive action.