Biases, Brands, and Business

Biases, Brands, and Business

  Don’t you hate other drivers? Driving to work this morning, a terrible driver cut me off. There was clearly not enough room to merge, but Mr. Mazda took it anyway. I instantly cursed him and assumed he always drives this poorly, likely to anger considerate...
What do you stand against?

What do you stand against?

  It’s a slow mail day as you only see two postcards in your mailbox, naturally both are solicitations. They are from competing television service providers who are trying to win you away from your current provider. Here’s the first mailer...
Your Secret Weapon of Influence

Your Secret Weapon of Influence

A rickety suspension bridge stands before you. The ropes are frayed worse than your favorite dilapidated pair of slippers. A mischievous breeze rocks the bridge back and forth as if it were her baby. You’re standing on solid ground as your eyes focus down the...