Video SEO Marketing Tutorial
This video SEO marketing tutorial will teach you how to rank videos on YouTube and Google.
The combination of Video and SEO can be lucrative for several reasons:
- Less keyword competition for videos
- Thumbnails on Google attract more clicks
- Ability to create a personal connection via video
I learned most of this from googling, implementing, and testing.
About three years ago, I started a YouTube channel doing DIY projects around the house.
Now, I receive around 60,000 views a month on various videos due video SEO marketing.
Check out the rankings for this Google search:
Looking down the list, you will see Google-promoted ads followed by two videos (the second being mine) before organic listings.
One guy from Buffalo outranked DIY network, Angie’s List, and Bob Vila.
Here’s the most important secret on how to do this:
Respect your viewers time and create your video accordingly
The number one factor with ranking videos is the retention watch time.
That’s because viewer retention means two things for YouTube.
It means that the viewer appreciates the content and that YouTube is keeping you on their platform longer. It’s a win-win.
My video ranks well because, on average, people watch my video longer than the competition.
The key is to make the video engaging and have people watch it all the way through.
Here’s some simple tricks to do that.
Provide a hook at the beginning
As soon as the video begins, let the viewer know they’re in the right spot.
Address the topic at hand and make a promise for the end of the video.
Examples of this are the following:
- “and at the end of the video, I’ll show you a little tip to ___”
- “be sure to check out my bloopers at the end of the video”
- “at the end of this video, I’ll have a bonus tip for you”
This will help keep more people for the full video.
Use the Proper Title
You want to find keywords that people are searching for and make sure the same keywords end up in your title.
The easiest way to do this is to go on YouTube and start to type a search that you think is appropriate to your topic.
Let’s say you want to create videos about real estate investing.
I’d start by typing the subject I’m interested in but not completing it…
YouTube will try and guess what you’re searching based on what other people’s search habits are.
Chances are that you’re not going to rank your video for “Real Estate Investing” right away.
I’d recommend going for a long-tail keyword (or more descriptive) such as “Real Estate Investing Business Plan” and then create your content around that keyword.
Then, when you upload your video, you have to make sure those terms show up in the proper places.
For example, here’s a video I did for “How to fix a faucet with low water pressure”
Notice the long-tail keyword shows up in the title, description, and in various forms in the tags.
I’d recommend having that keyword be the first thing in your title and description.
I also used a “pipe,” which is the vertical line between keywords.
This tells YouTube that this video is about bathroom and kitchen sinks, too.
Thumbnail images matter
If no one clicks on your video, then you’re never going to let your Video SEO efforts gain momentum.
The image you use is important.
For the low water pressure video, this is where the majority of my views come from:
Almost half came directly from a YouTube search.
Then 24% came from suggested videos, which means someone watched another video before seeing and clicking on my thumbnail.
Those nearly 14,000 views are not happening if the image isn’t enticing.
Ask for engagement
It can be done in the video itself or added afterwards via annotations.
That annotation at the bottom of this video helps to spur engagement on the video.
YouTube will rank a video better if people are engaging with it.
Also, you can put keywords in the annotations (although I find this spammy).
I’d also recommend in your video saying your keyword early on and then make it show up in the caption of your video.
All of these edits happen in your creator studio.
Lastly, I’d recommend when you upload your video and thumbnail image…
Make sure those files are labeled the keyword you want to rank for.
This Video SEO marketing tutorial is just scratching the surface of what you can do.
If you follow these steps, you will be leaps and bounds ahead of your competition.