Uber Pricing Paradox – Surge Pricing Surprise

Uber Pricing Paradox – Surge Pricing Surprise

Last week in our blog I mentioned a fun podcast called Hidden Brain and I wanted to elaborate further on one particular podcast. In this particular episode, their guest Keith Chen is the head of economic research at Uber. Keith talked about Uber’s controversial...
Summer Reading List

Summer Reading List

If you have a summer vacation coming up here are some of our favorite reads and listens. Marketing & Advertising Wizard of Ads Trilogy – Roy H. Williams (understanding persuasion and effective marketing) Tribes – Seth Godin (building communities) Start...
How To Create AND Implement

How To Create AND Implement

“A fair idea implemented is better than a good idea kept on the polishing wheel.” Alex Osborn, the “O” in the advertising agency BBD&O inventor of Brainstorming and a famous Buffalonian. I would imagine that some of you have been in a brainstorming session when...