If you have a summer vacation coming up here are some of our favorite reads and listens.
Marketing & Advertising
Wizard of Ads Trilogy – Roy H. Williams (understanding persuasion and effective marketing)
Tribes – Seth Godin (building communities)
Start with Why – Simon Sinek (following your ideas… but very applicable to marketing)
Influence – Robert B. Cialdini (secrets of persuasion)
Positioning: The Battle for Your Mind – Al Ries & Jack Trout
Podcasts
Hidden Brain – NPR (understanding the world and yourself)
Freakonomics Radio – Stephen J. Dubner (exploring the hidden side of everything)
Behavioral Economics & Psychology
Professor Daniel Ariely – Books – Blog (a look at how irrational we all are)
Thinking, Fast and Slow – Daniel Khaneman (explanation of the two systems that drive how we think)
How to Win Friends & Influence People – Dale Carnegie
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