The 2016 Summer Olympics begin this Friday August 5th.
This means big brands will be spending heavily to connect their image with the games.
Here are some spots that you might see over the next couple of weeks.
Under Armour “Under Armour Phelps”
P&G Proud Sponsor of Moms
Nike 2016 Olympics
An interesting take away from these three spots is the mention of the brand.
In total, these three advertisements are 311 seconds long.
The brands are mentioned for a total of 19 seconds.
Their goal is to endear you to their brand, and they know the quickest way to do it to barely talk about their brand.
Instead they talk about things that matter to most people.
Inner strength, moms, children, and family.