Doesn’t Flo Remind You Of Someone?

Doesn’t Flo Remind You Of Someone?

Flo from the Progressive Insurance commercials has become a household name the past 5 years. Some people love her and others find her pretty annoying. You could see why there might be a divided opinion of her in this commercial: She’s goofy, she’s...
Being Inconsistently Consistent

Being Inconsistently Consistent

Here’s a technique we learned at the¬†Wizard Academy in Austin, Texas. It’s the idea of being inconsistently consistent… This is a tool of persuasion used to hold attention of your audience. Here’s a great example. That video above shows the...