Your Linkedin profile page is a great way to build professional relationships and connect with your audience. An engaging profile should tell your story, showcase your personality and build your brand by including key information.

It shouldn’t be a copy of your resume. LinkedIn is no longer just a place to find a job. LinkedIn is a great place to sell yourself, you brand, and your services.

Why is that?

  1. LinkedIn today has more than 225 million members. It’s the world’s largest professional network. People assume you have one. So if you don’t, you probably should.
  2. People use it as a means to learn more about you. Why not give them a window into who you are and what you do?
  3. It’s a great opportunity to increase your visibility and credibility with your community. You have the ability to share videos and photos that represent your brand. It’s paints a picture of who you are in the real world.
  4. When people Google your name, your profile typically shows up as the first or second result. That provides an opportunity to control what people are seeing about you.
  5. LinkedIn has numerous resources like the ability sourcing staff, locate service provider referrals, and to research your competition.

So what are the most important parts to keep updated on LinkedIn?

Headshot

Remember when you were told a picture is worth a thousand words? Well. The same thing goes for your LinkedIn profile photo. There are practical reasons to have a photo – for instance, LinkedIn will raise your profile higher in search criteria based on how complete your profile is. And having a photo increases your completeness percent. For less practical reasons, people like to see a friendly face. This is the age of Instagram, after all.

Headline

Your headline tells the online world what you do and what your specialty is. If you don’t edit this, it will default to your current job title. And does the title you have on your profile convey what you really do? Your headline is also the place where you can insert a bit of your personality.

Here’s a proven formula for your headline:

Job Title/Company + keywords + zing

Job Title and Company

Your job title and company make you relevant and show your commitment to your current employer.

Keywords

The keywords are the key (pun intended) to being found in a LinkedIn search. You need to know all the keywords that people would use to try to find you and then include them in your headline.

Zing

The zing is something that makes you interesting and makes others want to get to know you. It communicates how you do what you do, as well as the value you create when you do it. Your zing is the secret sauce to making you stand out. This is where you can incorporate a little bit of your personality to give people a taste of who you are.

For example:

Kaylyn Zurawski, Relationship Manager, Of the Sea – Client Experience – Advertising – Brand Strategy – Making Clients Win

Job Title and Company: Kaylyn Zurawski, Relationship Manager, Of the Sea

Key Words: Client Experience, Advertising, Brand Strategy

Zing: Making Clients Win

Summary

Your summary is where you really sell yourself to potential connections. Your summary should expand on what appears in your headline, highlighting your specialties, career experience, noteworthy accolades, and thought leadership.

Tips:

  • Avoid going back and forth between first person and third person. It’s confusing and highlights a lack of attention to detail.
  • Watch your ego here. Focus on the most relevant aspects of your career. Avoid meaningless jargon.
  • Ensure it is easy to read.

Skills

Skills Scroll through the list of skills and identify all of those that are relevant to you. Doing so helps to substantiate the description in your Headline and Summary, and provides a platform for others to endorse you. However, the key here is staying relevant. A long list of skills that aren’t really core to who you are and what you do, can start to feel unwieldy. Take time for a spring clean of your skills list every now and then

Any other tips for updating your LinkedIn profile? Leave them in the comments. Happy networking!