Seth Godin is one of the most innovative and influential marketers of our time. He is one of the world’s foremost motivational speakers, has written over 15 international bestsellers, and owns the world’s most popular marketing blog. He’s not a big deal at all…

Here are my top 10 inspirational quotes on marketing from Seth.

  1. “The cost of being wrong is less than the cost of doing nothing.”
  2. “Remarkable visions and genuine insights are always met with resistance.”
  3. “Our job is to make change. Our job is to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”
  4. “You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.”
  5. “Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.”
  6. “Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.”
  7. “Trying to appeal to everyone is almost sure to fail, for the simple reason that everyone wants something different!”
  8. “The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUT.”
  9. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”
  10. “The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.”