5 Reasons to Hire an Advertising Agency

By Kaylyn Zurawski | BrandLove

Nov 15

A great product or service isn’t the only key to the success of a business. Great design, campaigns, and the ability to connect with your audience is crucial when it comes to success. If you want to save both time and money, consider hiring an advertising agency. An agency can take care of your design, build your identity and marketing strategy, conduct advertising campaigns, and more.

Here are five reasons you should hire one:

1. You benefit from an outside perspective

People who work for agencies are professionals in their field. Just like doctors, lawyers, and electricians- it’s best to leave the job to the experts. Often times, an agency can reveal strategic advantages and pitfalls a client could have never anticipated.

Many organizations make the mistake of jumping in without a strategy. They start with the tactical. Agencies have processes. They have built in strategies that are proven and effective. They will help you identify needs and wants, set goals, measure success, and more.

It’s an outsider’s perspective. And this outsider perspective can bring priceless feedback for your business.

2. You won’t have to build your own marketing team

Building a high quality, successful marketing team can be a major challenge for organizations. And dumping the marketing burden onto existing employees (who may or may not be skilled in the area) increases the likelihood of burnout and reduces productivity in the long run. You may run into your marketing efforts lacking consistency and effectiveness.

Outsourcing your marketing efforts will ensure that critical projects will never fall, drop down on your priorities, or ultimately be forgotten.

3. You have ongoing advertising and marketing needs

If you need a coordinated marketing campaign that includes several channels, or a website refresh (or redo), or a new logo, branding, ongoing content for your blog, or videos (you get it), you can benefit from an agency. They’re great for planning, organizing, coordinating, and executing successful marketing campaigns, website launches, and more. They will also help you get the most for the money you spend.

Agencies help you uncover your brand. Identify values, your personality, and worldview. Your brand personality will then be woven through the designs, campaigns, and advertising your brand puts out. Which will aid in developing a lasting bond with your brand of people.

4. They have relationships with Media Outlets

An agency generally has relationships with many different media outlets that have grown over time. It’s less about competition and more about who you know. An agency can choose the right outlet to balance the optimal reach and frequency for your budget.

5. They can help with brand development

Developing a brand, whether new or existing, can be a complex undertaking. There are a lot of moving parts, details, and questions. Advertising agencies can aid in this process. They’re the experts after all. They probably even have their own process backed by research with proven success.

Effective brand strategies can transform your business. Agencies know that branding goes beyond the world of logos and tag lines and dives into the relationships between customers and business.

There is no shame in admitting you can’t do it all. By hiring an advertising agency to do all the heavy lifting, you’re only improving your organization. The reason you hire an ad agency is that we’re professionals. We’re really good at this stuff. When you invest the time and money in great advertising, it works.

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