Biases, Brands, and Business

Biases, Brands, and Business

  Don’t you hate other drivers? Driving to work this morning, a terrible driver cut me off. There was clearly not enough room to merge, but Mr. Mazda took it anyway. I instantly cursed him and assumed he always drives this poorly, likely to anger considerate...
Gender Stereotypes in Advertising

Gender Stereotypes in Advertising

A brand is a powerful thing. We know that your brand is capable of influencing consumers’ position on your products simply by marketing it in the right way. But, is a brand capable of changing mindsets and even reducing gender stereotypes in advertising?...