Seas the Day: What to do this month

Seas the Day: What to do this month

Each month, one of our team members shares a list that comes directly from their own calendar and experiences. We might share a recipe we’ve come across, a band to “Listen” to, or an article or book to “Read.” Each list reflects our own tastes, but we’ll do our best...
My Five Favorite Slogans and Why

My Five Favorite Slogans and Why

A great positioning statement (slogan) accomplishes several things. One, it’s a symbol of all we seek to stand for. Two, it’s proprietary. And finally, it’s memorable. A positioning statement can’t always do all of these things, so it takes...