What’s brand love got to do with it?

Our blog is where we share our thoughts and tips on marketing, branding, and advertising. We want to help you attract more customers and show them how to fall in love with your brand, with a little fun and humor sprinkled in.
My Five Favorite Slogans and Why

My Five Favorite Slogans and Why

A great positioning statement (slogan) accomplishes several things. One, it's a symbol of all we seek to stand for. Two, it's proprietary. And finally, it's memorable. A positioning statement can't always do all of these things, so it takes other elements to help tell...

Top 5 Marketing Podcasts You Should Check Out

Top 5 Marketing Podcasts You Should Check Out

Podcasts are great resources. And you can find a Podcast on pretty much any topic. Food, Entrepreneurship, Music, News, you name it. It's out there. So here's a list of our top 5 favorite Marketing Podcasts: Marketing School with Neil Patel and Eric Siu Neil Patel...

Seas the Day: What to do this month

Seas the Day: What to do this month

Each month, one of our team members shares a list that comes directly from their own calendar and experiences. We might share a recipe we’ve come across, a band to “Listen” to, or an article or book to “Read.” Each list reflects our own tastes, but we’ll do our best...

Stuck in a creative rut? Here are some ways out.

Stuck in a creative rut? Here are some ways out.

As a writer, I am always looking for inspiration to create. New ideas for blog posts, social media content, positioning statements, you name it. But sometimes I hit a wall and find myself in a creative rut. Anytime I get in a rut, I stop the task I’m working on. I...

Tips for Updating Your LinkedIn Profile

Tips for Updating Your LinkedIn Profile

Your Linkedin profile page is a great way to build professional relationships and connect with your audience. An engaging profile should tell your story, showcase your personality and build your brand by including key information. It shouldn't be a copy of your...

5 Reasons to Hire an Advertising Agency

5 Reasons to Hire an Advertising Agency

A great product or service isn't the only key to the success of a business. Great design, campaigns, and the ability to reach the right audience is crucial when it comes to success. If you want to save both time and money, consider hiring an advertising agency. An...

Seas the Day: What to do this month

Seas the Day: What to Do This Month

Each month, one of our team members shares a list that comes directly from their own calendar and experiences. We might share a recipe we’ve come across, a band to “Listen” to, or an article or book to “Read.” Each list reflects our own tastes, but we’ll do our best...

Tips for becoming an expert #hashtag user

Tips for becoming an expert #hashtag user

Using hashtags on social media seems simple, right? Sure it's easy to add a #MotivationalMonday or #WednesdayWisdom to your social media posts. But what really works? In the always changing world of digital content, what worked last month certainly won't always work...