What’s Brand Love
Got to Do with It?

Our blog is where we share our thoughts and tips on marketing, branding, and advertising. We want to help you attract more customers and show them how to fall in love with your brand, with a little fun and humor sprinkled in.

A great ad is a mirror

A well crafted ad will: Grab your attention HOLD your attention Challenge your assumptions Affirm your deepest hopes (and fears) Reflect back what you most wish to believe about yourself That's it folks. That's how you create advertising that leaves a legacy in the...

Beers colder than your ex’s heart

I couldn't ignore it as I sat in traffic. It was only a tiny yellow sandwich board carefully placed at the cusp of the awning teasing the entrance. I drive by this place every day on my way home from the office. Every day I glance at the messaging on the digital sign...

What can hemorrhoids teach us about advertising?

Telling the truth isn't that simple in advertising. It's not that desirable either. We don't want the truth. Because the truth isn't all that interesting. Which is why stories laced with "truthiness" seem to do so well. We'd rather have it "based on a true story" that...

Fun Halloween Commercials From Years Gone By

Halloween is less than a week away and we thought this would be a good time to be nostalgic. Here are some fun Halloween commercials from years gone by... Here's a gem: 1990's Pizza Hut Commercial! Remember when calculators weren't on your phone? A little creepy...

Improve Your Service By Asking Questions

It's not new insight that you can improve your service by getting feedback from your customers. What is changing all the time is the ease at which you can collect that data. That's why we've decided to show this by actually doing it. We like to us Google Forms as it...

How To Make Irresistible Advertising

Boring advertising will do very little for your brand. That's because Broca's area will kick predictable advertising to the curb. If you can create something that is hard to predict it will be more interesting. This isn't just for advertising, it's for everything....

Advertising Lesson From Les Miserables?

If you're not familiar with the musical "Les Miserables" then you probably don't like musicals. The musical had 6,680* broadway performances and was turned into a movie starring Hugh Jackman and Russell Crowe that grossed** $441,809,770  worldwide. It's safe to say...

How To Improve Your Email Marketing Efforts

Email is important to any business. Some use it to get stuff done and others use it as a prospecting/sales tool. Every business should reach out to their customers (wether it is daily or yearly) to stay in touch and be top of mind. In this post we will cover some...