What’s Brand Love
Got to Do with It?

Our blog is where we share our thoughts and tips on marketing, branding, and advertising. We want to help you attract more customers and show them how to fall in love with your brand, with a little fun and humor sprinkled in.

Jimmy Fallon would be a great advertiser

A lesson on divergence from Jimmy Fallon If you visit the YouTube welcome page for the Tonight Show with Jimmy Fallon you are greeted by a funny welcome video. We're big fans of Jimmy Fallon here at Of the Sea because he does a masterful job with divergence. Watch for...

Increasing referrals for your business

Sometimes you can find inspiration in nature for what you're trying to accomplish in business. In this instance we're focused on increasing referrals for your business. Wouldn't it be great if you had a marching line of people coming to your door to do business with...

Customer Experience Timeline

How to create a customer experience timeline Each and every customer you have goes on a journey with your brand. When you map this out it can look like a customer experience timeline or what Bryan and Jeffery Eisenberg call a "Buyer Legend." The last two weeks we've...

How to Track Customer Experience Improvement Program

Last week, we wrote about the Customer Experience Equation. The equation is designed to frame your mindset and approach to customer experience. However, it does not provide a reliable measurement to actually gauge customer experience over time. If I were to ask you...

Improving Customer Experience

Improving customer experience as an equation It's no secret: improving customer experience can lead to increased sales from a more satisfied customer base. Follow along as we break down the Customer Experience Equation. There’s actually another element to the...

Rebranding Your Business | Company Rebrand

Before we discuss rebranding your business: Let's do an experiment together. Before you begin a rebranding it is important to understand what a brand actually is. The simplest way to explain this is by using your cellphone. Question: When you turn your cellphone on,...

Media planning and buying – Avoid this common mistake

Traps to avoid with media planning and buying media It turns out radar traps can teach us a valuable lesson about media planning and buying. If you drive a decent amount, you're probably aware of the common radar traps in your area. Why would law enforcement continue...