What’s Brand Love
Got to Do with It?

Our blog is where we share our thoughts and tips on marketing, branding, and advertising. We want to help you attract more customers and show them how to fall in love with your brand, with a little fun and humor sprinkled in.

Media planning and buying – Avoid this common mistake

Traps to avoid with media planning and buying media It turns out radar traps can teach us a valuable lesson about media planning and buying. If you drive a decent amount, you're probably aware of the common radar traps in your area. Why would law enforcement continue...

5 Lessons from Star Wars on customer loyalty

The Star Wars brand is approaching 38 billion in revenue*. That is more than the combined net worth of Phil Knight ($24.4 billion) and Elon Musk ($13.3 billion) who are the founders of Nike and PayPal/Tesla/Space X. ** The newest Star Wars movie "The Force Awakens"...

The Kool-Aid Travesty

This is part four of a five part series on marketing your business. Field of Dreams Fallacy Avocado Relationship Theory Your brain watching the Extra Gum commercial The Kool-Aid Travesty Hammer your message home (coming) This video covers a common error when creating...

Your brain watching the Extra Gum commercial

First, watch this commercial below by Extra Gum. Now watch this breakdown of what's going on in your brain during this commercial. https://www.youtube.com/watch?v=KlPz3f-TTIA The video covers just a sampling of what's going on in your brain. The echoic message is...

Avocado Relationship Theory

This post is for anyone interested in building an iconic brand within their community. The video below will breakdown the foundational layers of building brand relationships. But first... let's explore the avocado itself. Avocado Facts Fact #1: An avocado tree can...

Field of Dreams Fallacy

So what now? You've decided you're not going to be a victim of the Field of Dreams Fallacy. Then, how do you begin the process of getting the word out there to let people know that you exist and have something to offer? If your mind works anything like mine, you...

How to write an about us page for your website

How to write an about us page We recently watched an amazing video that answers the common question of how to write an about us page for your website. The video came from a legendary advertising expert, Roy H. Williams. He talks about a simple tweak to your "About Us"...

5 Lessons Learned from Launching a YouTube Channel

On November 29, 2012, I finished editing a crudely shot video, logged into YouTube, and pressed upload. It was my first DIY (do it yourself) project that I documented on YouTube. I wanted to paint my bathtub but I didn't see any good videos from a regular guy doing...