Sometimes you can get a lot of value out of a few short lines of inspiration.
This week we're putting together some famous quotes by some big time marketers to give you inspiration for your own business.
Don't just whip through them like a boyfriend smoking through a trip to the grocer. Consider how you see your brand in the light of our icon's words...and then go make one change.
(We love hearing how you're using this stuff, so please comment if something strikes you.)
“The consumer is not a moron; she is your wife.” – David Ogilvy
“Be yourself. Everyone else is already taken.” - Oscar Wilde
“You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.” – Seth Godin
“I’d rather apologize than to be so timid as to never try to do anything smart or brave.” – Lee Clow
"Making promises and keeping them is a great way to build a brand.” - Seth Godin
“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” – Scott Cook
“Content is anything that adds value to the reader's life.” – Avinash Kaushik
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
“The best marketing doesn't feel like marketing.” - Tom Fishburne