My Takeaways from my Summer at Of the Sea

My Takeaways from my Summer at Of the Sea

When I was younger, I thought interns were people who got their bosses coffee and got little in return (I watched way too many movies). However, this is such a false depiction. In the real world, interns get to see what it’s like to collaborate with others and gain...
My Five Favorite Slogans and Why

My Five Favorite Slogans and Why

A great positioning statement (slogan) accomplishes several things. One, it’s a symbol of all we seek to stand for. Two, it’s proprietary. And finally, it’s memorable. A positioning statement can’t always do all of these things, so it takes...
Story eats facts for breakfast

Story eats facts for breakfast

But what about the truth? Isn’t that what people want? Sort of. People want the truth to a point. That point isn’t as sharp as you’ve been led to believe, though. Be careful you don’t collapse on it and send your advertising to its reward....
A great ad is a mirror

A great ad is a mirror

A well crafted ad will: Grab your attention HOLD your attention Challenge your assumptions Affirm your deepest hopes (and fears) Reflect back what you most wish to believe about yourself That’s it folks. That’s how you create advertising that leaves a...