World Records Broken 2016 Olympics

World Records Broken 2016 Olympics

On August 15th Wayde van Niekerk of South Africa set a new 2016 Olympic World Record in the Men’s 400m track event. He improved on Michael Johnson’s (USA) previous Olympic record of 43.49 (set in the 1996 Atlanta games) to 43.03 seconds. For an updated...
Uber Pricing Paradox – Surge Pricing Surprise

Uber Pricing Paradox – Surge Pricing Surprise

Last week in our blog I mentioned a fun podcast called Hidden Brain and I wanted to elaborate further on one particular podcast. In this particular episode, their guest Keith Chen is the head of economic research at Uber. Keith talked about Uber’s controversial...
Biases, Brands, and Business

Biases, Brands, and Business

  Don’t you hate other drivers? Driving to work this morning, a terrible driver cut me off. There was clearly not enough room to merge, but Mr. Mazda took it anyway. I instantly cursed him and assumed he always drives this poorly, likely to anger considerate...
Consumer purchase behavior and your marketing

Consumer purchase behavior and your marketing

What is consumer purchase behavior? Consumer purchase behavior, also known as “consumer buying behavior,” is the study of consumers’ collective attitudes, intentions, preferences, and decisions when purchasing a product or service in the...
3 Pricing Strategies In Marketing

3 Pricing Strategies In Marketing

How to use pricing strategies in marketing In this post, we are going to go over 3 pricing strategies in marketing. These strategies are used to help guide decisions and alter purchase behavior for consumers. On average, the most popular YouTube videos are 4 minutes...