Rebranding Of the Sea

Rebranding Of the Sea

“Chips a’hoy!” One of our clients said this recently and it made us laugh. Alas, this double entendre cookie reference has nothing to do with this week’s post. No, this week we have BIG NEWS. You probably noticed a change of digital scenery...
Increasing referrals for your business

Increasing referrals for your business

Sometimes you can find inspiration in nature for what you’re trying to accomplish in business. In this instance we’re focused on increasing referrals for your business. Wouldn’t it be great if you had a marching line of people coming to your door to...
How to Track Customer Experience Improvement Program

How to Track Customer Experience Improvement Program

Last week, we wrote about the Customer Experience Equation. The equation is designed to frame your mindset and approach to customer experience. However, it does not provide a reliable measurement to actually gauge customer experience over time. If I were to ask you...
5 Lessons from Star Wars on customer loyalty

5 Lessons from Star Wars on customer loyalty

The Star Wars brand is approaching 38 billion in revenue*. That is more than the combined net worth of Phil Knight ($24.4 billion) and Elon Musk ($13.3 billion) who are the founders of Nike and PayPal/Tesla/Space X. ** The newest Star Wars movie “The Force...