Customer Experience Timeline

Customer Experience Timeline

How to create a customer experience timeline Each and every customer you have goes on a journey with your brand. When you map this out it can look like a customer experience timeline¬†or what Bryan and Jeffery Eisenberg call a “Buyer Legend.” The last two...
3 Ways to Increase Sales via Pain Points

3 Ways to Increase Sales via Pain Points

  1. Signage that addresses the pain The Desire I’ve wanted a new house plant for a while. But I’ve been hesitant to purchase one. The Pain I feel inadequate in terms of my care of house plants. I’m always second guessing myself on the amount of...
Is the 50 Foot Putt Hurting Your Business?

Is the 50 Foot Putt Hurting Your Business?

The Approach… You step up to the 5th tee box which is appropriately a long par 5. The lush, striped fairway teases you from ahead while¬†your feet below are separated by a bubbly creek. The long hole is lined with colorful trees and does about a 60 degree dogleg...