by Alyssa Ward | Aug 1, 2019 | Content Marketing, Social Media
Throughout my summer at Of the Sea, I’ve learned quite a bit about social media and how essential it is to exposing audiences to your business. I’ve had the opportunity to see the process of developing a social media strategy, which you can read more about in Kaylyn’s...
by Kaylyn Zurawski | Jul 18, 2019 | Content Marketing, Creativity, Uncategorized
You’re always busy. Between meetings, projects, and your everyday tasks. Finding the time and space to get creative isn’t always easy. So how do you hold brainstorms that cultivate better, more creative, and unique ideas? Limit the Amount of Time This...
by Kaylyn Zurawski | Jun 20, 2019 | Brand Identity, Content Marketing
What’s a social media strategy? It’s a summary of everything you plan to do and post on your company’s social media. It’s the key ingredient for doing social media well. It’s the glue that keeps everything together and consistent. Whether...
by Kaylyn Zurawski | Nov 1, 2018 | Advertising, Content Marketing
Using hashtags on social media seems simple, right? Sure it’s easy to add a #MotivationalMonday or #WednesdayWisdom to your social media posts. But what really works? In the always changing world of digital content, what worked last month certainly won’t...
by Kaylyn Zurawski | Sep 20, 2018 | Content Marketing
A few weeks ago, myself and Bailey (our Administrative Assistant) had the opportunity to attend a Hubspot Academy Webinar through Buffalo’s own Hubspot Hub. The workshop focused on creating an efficient and productive content marketing strategy for your...
by Erik Eustice | May 19, 2017 | Advertising, Content Marketing, Uncategorized
We have to give credit where it is certainly due. This time it’s a web video produced by Kraft Macaroni & Cheese to celebrate Mother’s Day, Swear Like a Mother. Check it out… This is a great use of humor to create bonds with shoppers. It’s...
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