by Kaylyn Zurawski | Jun 20, 2019 | Brand Identity, Content Marketing
What’s a social media strategy? It’s a summary of everything you plan to do and post on your company’s social media. It’s the key ingredient for doing social media well. It’s the glue that keeps everything together and consistent. Whether...
by Kaylyn Zurawski | Nov 1, 2018 | Advertising, Content Marketing
Using hashtags on social media seems simple, right? Sure it’s easy to add a #MotivationalMonday or #WednesdayWisdom to your social media posts. But what really works? In the always changing world of digital content, what worked last month certainly won’t...
by Kaylyn Zurawski | Sep 20, 2018 | Content Marketing
A few weeks ago, myself and Bailey (our Administrative Assistant) had the opportunity to attend a Hubspot Academy Webinar through Buffalo’s own Hubspot Hub. The workshop focused on creating an efficient and productive content marketing strategy for your...
by Erik Eustice | May 19, 2017 | Advertising, Content Marketing, Uncategorized
We have to give credit where it is certainly due. This time it’s a web video produced by Kraft Macaroni & Cheese to celebrate Mother’s Day, Swear Like a Mother. Check it out… This is a great use of humor to create bonds with shoppers. It’s...
by Erik Eustice | Sep 19, 2016 | Content Marketing
Email is important to any business. Some use it to get stuff done and others use it as a prospecting/sales tool. Every business should reach out to their customers (wether it is daily or yearly) to stay in touch and be top of mind. In this post we will cover some...
by cabinboy | Aug 22, 2016 | Content Marketing
Most businesses have a Facebook Page in 2016. However, most do not have a Facebook Group. The difference is that a traditional Page doesn’t encourage communication amongst the community in the same way a Group does. Your Page is where the business shares posts...
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