What do you stand against?

What do you stand against?

  It’s a slow mail day as you only see two postcards in your mailbox, naturally both are solicitations. They are from competing television service providers who are trying to win you away from your current provider. Here’s the first mailer...
Gender Stereotypes in Advertising

Gender Stereotypes in Advertising

A brand is a powerful thing. We know that your brand is capable of influencing consumers’ position on your products simply by marketing it in the right way. But, is a brand capable of changing mindsets and even reducing gender stereotypes in advertising?...

Why do Jeep owners wave at each other?

Question: Why do Jeep owners wave at each other? Ever noticed how Jeep and Harley Davidson drivers will wave when they pass each other? They probably don’t even know one another, yet they wave because of the brand they both drive. Watch this two minute video...

Selling on Values Instead of Value

Two options lay before them on the table. Part with cash and buy your product Keep their cash and leave your product We’re taught to show the value of the product so you can sway more people in your favor. “Sell them on the value, not on price,” is...