Email is important to any business.
Some use it to get stuff done and others use it as a prospecting/sales tool.
Every business should reach out to their customers (wether it is daily or yearly) to stay in touch and be top of mind.
In this post we will cover some basic tips to improve your email campaigns.
Tip 1: Best Time To Send
In the mornings a lot of people wake up and do an “email purge.”
You obviously want to avoid this so consider sending your emails Tuesday – Thursday from 11am – 1pm.
We send out our emails on Wednesday at 11am because it gives us a good shot of being in your inbox for your lunch break.
Tip 2: Sell The Click!
This is pretty simple but gets overlooked.
The purpose of the subject line is to get people to click and open the email.
The purpose of the email copy is to get people to click and go to your website.
Do not try and sell people on why they should read your blog in the email subject line. You just want to get them to open the email and take the next step.
Tip 3: Curious or Direct?
Your email subject line and copy can go one of two main routes. You can go a curious angle or direct.
For example, this subject line… “How A Mongoose Saved My Business” is an example of a curiosity induced subject line.
The benefit of a curious subject line is it can lead to more clicks.
A con is that it can lead to a lower click-through-rate inside the email because the content may not be relevant to people.
A subject line like “How To Increase Customer Retention In 5 Steps” is a little more direct but still induces some curiosity.
A subject line such as “Come To Our Open House Tonight” is very direct and will lead to higher CTR (click-through-rates) inside the email.
Tip 4: Make it Personal
This isn’t something we’ve always done (no one is perfect) but you should make your emails come from a person instead of a brand.
If you’re subscribed to any large brands take notice how many of them use individual employees as the “From Name.”
This is done because studies show that companies get higher CTR when the email is coming from a person instead of a brand.
Tip 5: Use The P.S.
Not everyone is going to read every single word of your email.
Heck, not everyone is even going to open it.
We’re busy people.
One little trick is to use a P.S. at the bottom of your emails and include a CTA (call-to-action) link in that sentence.
Many people will open and quickly scan over your email and stop to read the P.S.
This is a great opportunity to increase your CTR and get more people to your website.
Try adding a sense of urgency as long as it is credible.