A new logo and visual identity was developed based on the positioning strategy, “Become.” Supporting materials and environmental brand artwork were also developed.


Master Gorino has been in business for over 20 years. It’s not easy to encapsulate what makes his Dojang so different. That’s why we created a video to entrench his position as the martial artist who helps you BECOME what you were meant to be. We’ve also created some fun social videos that we use in an “indoctrination” email series to help improve his sales funnel.


Master Gorino’s identity is all about helping students BECOME.
Become more confident.
Become a leader.
Become respected.
This is highlighted throughout his music and ads.


After updating Master Gorino’s visual identity, the website was redesigned. It needed to be clean, concise, and easy to navigate. The new site needed to clearly define distinctions between classes and how Tae Kwon-Do can help you achieve your goals. Master Gorino also blogs weekly and the site encourages you to sign up for a trial.