Presbyterian Senior Care of WNY


PSC needed a logo and visual identity that symbolized the position we defined together, “Embrace Aging.” Supporting print materials and signage were developed.


After updating their visual identity, we embarked on a complete redesign of their website. PSC of WNY operates 3 distinctly different senior housing communities. Each one has its own unique market. The new site needed to clearly present each facility simply. Not only did it need a facelift, it needed greater functionality to share information like events and helpful resources. Encouraging visitors to take a tour of one of the facilities was a priority as well.