I want to show you one of my favorite paintings.
I bet your first comment will be something like, “that’s it?”
I don’t mind. I still smile every time I see it.
Take a look yourself:
It’s by Agnes Martin, painted in 1999. She’s known for simple patterns and soothing colors. But for me, the name of the painting changes everything. Agnes calls it “I love the whole world.”
Me too, Agnes. And now every time I see your painting, I smile and remember that.
What do your customers feel when they see your name or logo or hear one of your ads? What about your team? If you’ve got a compelling story that you live up to every day, I bet they smile.
You want people to smile and think fondly of your brand whenever they see or hear it. Because that means you’re the brand they think of first and feel best about. And it’s your phone that will be ringing when they need help.