What’s brand love got to do with it?
Things I’ve Learned Working in Marketing (so far): An Update
Back in September of 2018, I wrote this post about what I've learned working in Marketing. Now I'm back with a second round of what I've learned this past year. Marketing and Advertising is ever-evolving. What worked yesterday, probably won't work today. Surround...
Brand Love or Bust Out Your Goals
To celebrate the New Year (and new decade) we wrote down some of our goals for 2020. Read below as we share what we plan to work on in this new year. Erik, Owner/President "Becoming a more patient and understanding father and husband. More pucks in the net in my over...
Get to Know Us: Meet Mandy Pantano
Get to know us, round three! Featuring our Operations Manager and office Mom, Mandy Pantano. Mandy manages office operations and Erik. Raised in Watertown, NY, Mandy moved here for college and never left. She graduated from the University at Buffalo with a Business...
Get to Know Us: Meet Kaylyn
Get to Know Us round two! Featuring our Brand Manager, Kaylyn Zurawski. Kaylyn manages our client relationships, projects, social media, as well as assists with brand development and creative. Born and raised in Buffalo, Kaylyn graduated from the University at Buffalo...
My Takeaways from my Summer at Of the Sea
When I was younger, I thought interns were people who got their bosses coffee and got little in return (I watched way too many movies). However, this is such a false depiction. In the real world, interns get to see what it’s like to collaborate with others and gain...
Business Instagram Tips and Trends
Throughout my summer at Of the Sea, I’ve learned quite a bit about social media and how essential it is to exposing audiences to your business. I’ve had the opportunity to see the process of developing a social media strategy, which you can read more about in Kaylyn’s...
Celebrating Success at Of the Sea: Kaylyn Zurawski Promoted to Brand Manager
We are proud to announce that Kaylyn has been promoted to Brand Manager at Of the Sea. Since joining the team a year ago, she has displayed growth and success while managing relationships, projects, and executing marketing strategies for clients and Of the Sea. In...
Get to Know Us: Meet Bailey
This month we are introducing a new series on our blog, Get to Know Us, a behind the scenes look at our team. Each month will feature one team member with the purpose of celebrating our employees, their successes, and their stories. We are thrilled to chat this month...
Better Brainstorming: Tips for Getting Your Creative Juices Flowing
You're always busy. Between meetings, projects, and your everyday tasks. Finding the time and space to get creative isn't always easy. So how do you hold brainstorms that cultivate better, more creative, and unique ideas? Limit the Amount of Time This works...
