What’s Brand Love
Got to Do with It?

Our blog is where we share our thoughts and tips on marketing, branding, and advertising. We want to help you attract more customers and show them how to fall in love with your brand, with a little fun and humor sprinkled in.

Seas the Day: What to Do This Month

Each month, one of our team members shares a list that comes directly from their own calendar and experiences. We might share a recipe we’ve come across, a band to “Listen” to, or an article or book to “Read.” Each list reflects our own tastes, but we’ll do our best...

Tips for becoming an expert #hashtag user

Using hashtags on social media seems simple, right? Sure it's easy to add a #MotivationalMonday or #WednesdayWisdom to your social media posts. But what really works? In the always changing world of digital content, what worked last month certainly won't always work...

Where to Find Free Stock Photos That Don’t Suck

Whether you own an online business, write for a blog or are a freelancer, finding high-quality images is necessary. Why's that? Because images generate more clicks and boost engagement on social channels. So where should you source them from? Household names like...

Seas the Day: What to Do this Month

Each month, one of our team members shares a list that comes directly from their own calendar and experiences. We might share a recipe we’ve come across, a band to “Listen” to, or an article or book to “Read.” Each list reflects our own tastes, but we’ll do our best...

Things I’ve learned Working in Marketing (So Far)

I've been working in Marketing for five years now. It's fun. It's challenging. It's rewarding. Everyday is different. Along the way (so far), I've learned some things. Here they are. You're not going to have all the answers (so don't act like you do). It’s never...

A Lesson in Content Marketing Thanks to Hubspot

A few weeks ago, myself and Bailey (our Administrative Assistant) had the opportunity to attend a Hubspot Academy Webinar through Buffalo's own Hubspot Hub.  The workshop focused on creating an efficient and productive content marketing strategy for your company....

Seas the Day: What to Do This Month

Last month we introduced a new series on our Blog. Each month, one of our team members will be sharing a list that comes directly from our own calendar and experiences. We might share a recipe we've come across, a band to "Listen" to, or an article or book to "Read."...

Why Warby Parker is Killing It On Instagram

Warby Parker makes some of the coolest frames out there. And it has its social media savvy to thank for its rapid rise in the eyeglass industry. Affordable products, hassle-free returns, and charity ingrained in its culture and business are all a staple of Warby...