Unfolding the Full Story
It seems like magic…
Purpose
If you’re going to do anything worth doing and want your company to do it with excellence, you need purpose. So why are you doing what you’re doing? Erik explains the purpose…of purpose.
Promise
Promise is a ritual. We’ve been making oaths for thousands of years. They allow for accountability, but they also suggest what is possible. Erik shares the importance of promise to a successful enterprise.
Place
Does everyone in your organization have “a place at the table?” Nobody can deliver on their purpose or promise without knowing and having confidence in their place. Erik unpacks what it means to have a place where you work and why you should care about it.
Top Performance
What’s the difference between being pretty good at something and being legendary? Erik believes it is holding yourself to the high standards of top performance.
Standard of Performance
When you look at the top-performing, most successful teams, individuals, or organizations, they have a standard of performance that they relentlessly administer. Erik shares how following a standard drives top performance.
Empowerment
The only way for you and your organization to achieve top performance is through a culture of empowered top performers. Erik unpacks how the confidence, encouragement, and motivation that comes from empowerment enables you to grow to meet your full potential.
No one will ever say “thank you” for expecting too little of them.
Empowerment
Monty’s Idea Empowerment. It’s what Monty Moran, former CEO of Chipotle and author of Love Is Free. Guac is Extra,…
Standard of Performance
So what is a “standard of performance” and why does it matter? It matters for achieving top performance. Monty Moran,…
Top Performance
What is “top performance”? Monty Moran was the co-CEO of Chipotle for many years. He did some pretty remarkable things…
Place
Place is about belonging Having influence. Permission. I think of having a place at the table, where you’re invited, you’re…
Promise
Let’s talk about promise. People swear into office. You vow to your spouse. If you have children, you’re basically saying…
Purpose
Have you heard of Bill Walsh? Bill Walsh is the former head coach of the San Francisco 49ers. He was…
Being Inconsistently Consistent
Here’s a technique we learned at the Wizard Academy in Austin, Texas. It’s the idea of being inconsistently consistent… This is a…
What Can Hemorrhoids Teach Us About Advertising?
Telling the truth isn’t that simple in advertising. It’s not that desirable either. We don’t want the truth. Because the…
A Great Ad is a Mirror
A well crafted ad will: Grab your attention HOLD your attention Challenge your assumptions Affirm your deepest hopes (and fears) Reflect back what…
Ready to expand to your full potential?