What’s brand love got to do with it?
What is Branding, Really?
What is Branding, Really? Erik EusticeOne of the most misused and misunderstood terms in marketing is BRANDING. Here is what it means to me and how we use it to grow businesses. Agree or disagree with me as inspired... Branding = Association The cow is associated with...
Listening. Watching. Reading: What the teams been up to this Summer.
We're catching up with the team to talk all things music, books, TV shows and more. Let's see what the teams been up to this summer! What’s on your summer playlist/who have you been listening to on repeat? Erik: Been listening to a lot of Bob Dylan. There’s something...
The Best Ads During COVID-19
As the Covid-19 pandemic continues to dominate the news around the globe, brands have had to think of creative ways to encourage the public to wash their hands, use their products, stay home and offer a helping hand to society's most vulnerable. The pandemic has been...
Master Your Personal and Company LinkedIn Profile
Having a personal and company LinkedIn profile page is a great way to build professional relationships and connect with your audience. You should be using LinkedIn to tell your story, showcase your personality and build your brand. But it shouldn’t be a copy of your...
Pivot Your Marketing: The Hero’s Journey with Erik
Erik was recently invited to participate in "Pivot Your Marketing" a webinar hosted by Paul Greiner of Vidwheel. The part workshop mini marathon, part panel, invited viewers to rethink, redesign, and relaunch their marketing during a time of crisis. The best part?...
Tune Up Your Ads in the Age of COVID-19
Like most people right now, you've probably spent the past few weeks navigating our world's "new normal" and figuring out what the pandemic means for your brand. And you might be wondering, how do we as a brand transform our ads during a crisis like COVID-19? Or how...
The Joy List: What’s bringing us joy right now
When's the last time you sat down and wrote a list of things that bring you joy? We want to challenge YOU to make your joy list of 10 things that make you happy even if they don’t make sense to other people. See our joy lists below! Erik Doing the most thorough spring...
Some Positive News
Just a little positive news while your social distance.... A math teacher in Madison, South Dakota showed up to their student's front porch to giver her a one-on-one lesson. If you love Tiger King on Netflix, you'll love this bloggers take on Joe Exotic. 8 big studio...
