The ad-world’s biggest bout: beard vs. mustache

Season 1

Fox Hat

We’re going to Octer Mocktie. Ochre MacTree? Whatever.

Matt’s a liar. Erik’s not a Miller guy. Small furry creatures can be made into hats. And it all happens at wherever-the-heck in Scotland.

It’s the Miller Beer Fox Hat episode!

German Coast Guard

Erik and Matt discussed this Berlitz ad ages ago, then Matt promptly lost the footage.

Lucky you he found it again.

Hear how much Erik loves the German people, how Matt disappointed his high school music teacher, and how cool Beethoven and Schiller still are.


Matt and Erik discuss how a campaign’s message transcended its individual ads.

The guys talk mediocre ’90s baseball, buying stuff they can’t afford, and how the “Priceless” campaign became a meme. Before there were memes.


The Failure episode.

The boys discuss the massive success of Michael Jordan’s failure. Matt recalls a time when “ball was life”. Erik finds a teachable message for his kids. Even Coco Chanel manages to make an appearance.

Go Forth

Wherein Walt Whitman finds new employment as a jeans salesman.

Erik puts on his skeptical hat and asks why all these kids are too sexy for their shirts, while Matt gives away a bit of his origin story.


It’s the flamingo shirt episode!

But really, it’s about selling cars. The guys discuss an ad series that makes fun of itself. All from the perspective of the enemy. And whether it worked.


In this episode, Erik & Matt take a look at an ad that helped “start it all” – this podcast.

The ad is for Volkswagen, and it’s probably not one that you’re expecting (or maybe you are, we don’t know what you’re thinking).

Coleman Sweeney

Shooo-weeeee do we have a hell of an ad for you in this episode.

The real ad (there’s two?!) in this episode is a masterclass in creating a hated character to get your message out to the world.

Nobody Is Normal

Have you ever felt like an outcast? Like you did’t belong, or needed to hide your true self?

We discuss a marvelous ad that takes on those feelings of inadequacy and makes the claim: Nobody is Normal.

The Texter

In this episode of Erik & Matt Like Ads, the guys talk about Paula Cole, using censorship to your advantage, why hyper targeting sucks, and much more.

Like, probably way too much more. There’s a lot of banter in this one.

Bike Wash

In this episode, Erik & Matt discuss an ad that takes a shot at an industry leader.

Then, they discuss whether or not it’s smart to do this while taking shots at one another.

It’s the bike wash episode.

Best Unbox Ever

Has an ad ever made you cringe? Because this one will.

Erik & Matt discuss why this ad works on a number of levels. Its controversial message might challenge your worldview–but it’s an evergreen message that needs to be told.

You’re Not You When You’re Hungry

In our pilot episode, Erik & Matt discuss a familiar campaign.

Snickers’ “You’re Not You When You’re Hungry” has been around for a while and tend to be quite memorable.

But what makes these ads so memorable?

Ready to expand to your full potential?