No, not the Cyndi Lauper one.
Most love songs are about one spectacular moment. Most of our “timeless” love stories involve one or both lovebirds pushing up daisies at the end.
But Sammy Cahn and Jule Styne wrote a love song about the whole shebang. About love at the beginning, middle, and end. A love that reminds you, time after time, why you’re so lucky.
Give a listen to Chet Baker’s smooth-as-silk vocal version:
You don’t want flings or fads with your customers. You want lifelong brand evangelists. Folks who will eagerly bend the ear of both friends and strangers to tell them just how wonderful you are.
There are all kinds of shortcuts to get customers interested for a week. Or less.
The only way your customers become enthusiastic advocates for your brand is by telling a powerful, persuasive story in your advertising and living up to every word internally, from the executive desk out to each and every employee.
Be the kind of brand that customers will feel lucky to be a part of.
Time after time.