Tag Archives: Ad Writing

Here’s a technique we learned at the Wizard Academy in Austin, Texas. It’s the idea of being inconsistently consistent… This is a tool of persuasion used to hold attention of your audience. Here’s a great example: That video above shows the evolution of the intro for “The Simpsons.” The creators trained their audience to pay attention toContinue reading “Being Inconsistently Consistent”

Telling the truth isn’t that simple in advertising. It’s not that desirable either. We don’t want the truth. Because the truth isn’t all that interesting. Which is why stories laced with “truthiness” seem to do so well. We’d rather have it “based on a true story” that represents the values most important to us. ThenContinue reading “What Can Hemorrhoids Teach Us About Advertising?”

A well crafted ad will: That’s it folks. That’s how you create advertising that leaves a legacy in the public consciousness. Which is what most brands need to do if they stand a chance of becoming iconic. Which is necessary if they plan on being in business for years to come. People will forget youContinue reading “A Great Ad is a Mirror”