Telling the truth isn’t that simple in advertising. It’s not that desirable either. We don’t want the truth. Because the truth isn’t all that interesting. Which is why stories laced with “truthiness” seem to do so well. We’d rather have it “based on a true story” that represents the values most important to us. ThenContinue reading “What Can Hemorrhoids Teach Us About Advertising?”
Author Archives: chris
A Great Ad is a Mirror
A well crafted ad will: That’s it folks. That’s how you create advertising that leaves a legacy in the public consciousness. Which is what most brands need to do if they stand a chance of becoming iconic. Which is necessary if they plan on being in business for years to come. People will forget youContinue reading “A Great Ad is a Mirror”
Story Eats Facts for Breakfast
But what about the truth? Isn’t that what people want? Sort of. People want the truth to a point. That point isn’t as sharp as you’ve been led to believe, though. Be careful you don’t collapse on it and send your advertising to its reward. (Which isn’t a reward for your business, if you canContinue reading “Story Eats Facts for Breakfast”
What is Branding, Really?
One of the most misused and misunderstood terms in marketing is BRANDING. Here is what it means to me and how we use it to grow businesses. Agree or disagree with me as inspired… Branding = Association The cow is associated with the rancher. (A literal “brand”) The product is associated with a company. (AContinue reading “What is Branding, Really?”
Pivot Your Marketing: The Hero’s Journey with Erik
Erik was invited a few years ago to participate in the “Pivot Your Marketing” a webinar hosted by Paul Greiner of Vidwheel. The part workshop mini marathon, part panel, invited viewers to rethink, redesign, and relaunch their marketing during a time of crisis. The best part? Each of the 5 presentations needed to be under 10Continue reading “Pivot Your Marketing: The Hero’s Journey with Erik”