What you say isn’t always what they hear We get this in personal relationships. Sometimes. Everybody’s said something to a spouse or a child who heard differently. But we often miss it in business. You think you’re showing your customers how much you care by recommending a useful service. They might just hear that youContinue reading “Did You Hear Me?”
Category Archives: Branding
Not The “Time After Time” You Expect
No, not the Cyndi Lauper one. Most love songs are about one spectacular moment. Most of our “timeless” love stories involve one or both lovebirds pushing up daisies at the end. But Sammy Cahn and Jule Styne wrote a love song about the whole shebang. About love at the beginning, middle, and end. A loveContinue reading “Not The “Time After Time” You Expect”
You’ve Never Heard of Agnes Martin
I want to show you one of my favorite paintings. I bet your first comment will be something like, “that’s it?” I don’t mind. I still smile every time I see it. Take a look yourself: It’s by Agnes Martin, painted in 1999. She’s known for simple patterns and soothing colors. But for me, theContinue reading “You’ve Never Heard of Agnes Martin”
What is Branding, Really?
One of the most misused and misunderstood terms in marketing is BRANDING. Here is what it means to me and how we use it to grow businesses. Agree or disagree with me as inspired… Branding = Association The cow is associated with the rancher. (A literal “brand”) The product is associated with a company. (AContinue reading “What is Branding, Really?”